Founded in Liverpool in 1980.

Lucy Jones Lingerie was first founded in 1980 after she had studied fashion design at Liverpool Polytechnic where she had specialised in lingerie in her final year. She discovered that this sector of the fashion market in the 1970's was very traditional and conservative, so being young, energetic and committed, she decided to inject some youth and vitality into the market.

She took inspiration from vintage pieces from the 1920'3 and 30's, and added her individual design aesthetic, heightened by the use of fashion colours and prints.

The resulting fresh and youthful collection was taken up by many of the best department stores and boutiques in London and across the UK.  

"...that year we had a Lucy Jones Lingerie window display in one of the Harrods windows! The same year - 1983, Vogue magazine did a feature on lingerie and gave me a full page spread!"

OBSERVER cover newspaper 1980

OBSERVER cover newspaper 1980

VOGUE December 1983 Model - Talisa Soto, photographed by Alex Chatelain

VOGUE December 1983
Model - Talisa Soto, photographed by Alex Chatelain

Home & Garden Magazine March 1983

Home & Garden Magazine March 1983

COSMOPOLITAN Magazine May 1984

COSMOPOLITAN Magazine May 1984

Miss Jones for Lucy Jones shoot, Formby Beach 1984.

Miss Jones for Lucy Jones shoot, Formby Beach 1984.

Telegraph Sunday Magazine cover, 1985

Telegraph Sunday Magazine cover, 1985

Re-launched in 2017.

Using the rich resource of designs from the 1980's, we have re-launched Lucy Jones Lingerie tweaking some designs to align with 21st Century sensibilities.

We are getting really excited planning your shopping experience - and can't wait to unveil the secret to you soon.
All we can say is it will be very different this time around!
So for now - welcome, and enjoy our four themes..... because Lucy Jones Lingerie ......is to Love, to Live, to Sleep and Dream.....

With very best wishes,
Lucy x